![]() ![]() Because we thought (and we do ever so hope you agree) that a souvenir should fire as many of those memory triggers as possible. Later, the privileged Grand Tours adventurers brought home miniature replicas of the European sites they visited.Īnd it’s the memory-sparking aspect that is particularly relevant to the development of our Architecture theme over the last few years, from exclusively singular tourist hotspots (Leaning Tower of Pisa, Burj Khalifa, Big Ben etc.) to full city landscapes. Although there is evidence that souvenirs existed in the ancient world, the more modern forms of souvenir collecting are thought to relate back to the 17th-century German concept of ‘Wunderkammer’ (or cabinet of curiosities) containing various found and created bits and bobs. Which is why the modern souvenir phenomenon occurred, tapping into those natural instincts and also functioning as cunning word-of-mouth advertising for destinations.įrom the Latin ‘subvenire’ (‘occur to the mind’), a souvenir actually gets its name from a keepsake object that sparks the memories you personally associate with it, linking you back to a place and the emotions associated with it. Or maybe, we just love to share what we’ve done and where we’ve been. Maybe it’s because humans rather like to collect things at our core, we are hunter-gatherers. ![]() Okay, maybe it’s just us, but we’ve noticed that souvenirs have a special place in our hearts. ![]() Oh souvenirs…like small time machines that take us back to our happy place (“to a place where we ache to go again”).
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